· Is your website proving effective at both selling and bringing people through the door?
· Are your customers greeted professionally and offered help as opposed to a “hard sell”?
· Are your salespeople trained on your entire product assortment? Do they have clearly delineated goals with regular performance reviews?
· Are your advertising dollars adequate? Are you making the best media buys?
· Do you have adequate access to capital for both operations and inventory finance?
· If you are a distributor, is your merchandise competitive? Are your supply lines secure? Are your offerings unique enough to generate the margins needed to survive intense competition from much larger companies?
· Are you fully prepared to reopen in the wake of COVID-19?
If you answered “no” to any of the questions above, you owe it to your company to enlist the help of Smart Business Doctor so you can overcome these challenges.